42 Below Vodka

Distillery: Unknown Distillery

80 proof

42 Below Vodka is a premium New Zealand vodka founded in 1998 by Geoff Ross, crafted from GMO-free wheat and pure spring water sourced from volcanic regions, undergoing quadruple distillation and a unique geothermal filtration process for exceptional purity. Acquired by Bacardi in 2006, it emphasizes sustainability and New Zealand's clean environment, making it stand out with its smooth, crisp profile and subtle citrus notes. It's celebrated for winning multiple awards, including double gold at the San Francisco World Spirits Competition, appealing to those seeking a high-quality, eco-conscious spirit.

Shelf rating: 4 / 5

On AmitG's Instadram shelf (@amit).

A masonry collage of whiskey bottles on a white grid.
Whiskey inventory

Scan a bottle. Add it to your inventory.

Point the camera. Instadram identifies the whiskey or bourbon. The bottle lands on your shelf.
5.0 on the App Store
2 early ratings
Bottle scan to shelf. You do not type the name.
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See a live collection
On the App Store and Google Play.
What you get
Scan. Shelf. Notes.
A bottle scanner, a whiskey inventory, and a tasting journal. One app.
Know the bottle. Do not type.
Point the camera at the bottle. The app fills the name, distillery, and proof. You do not type the name.
Open the bottle scanner page
Keep every bottle in one list
Active, Wishlist, and Tried sit together. A whiskey inventory and liquor inventory you can remember.
Open the whiskey inventory page
Remember how it tasted
Each dram stays with the bottle. Ratings and notes. A tasting journal for the bottles you love.
Open the tasting journal page
Free limit
Free includes 25 Active bottles. Pro is unlimited.
25 Active bottles on Free. Pro keeps every bottle.
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Scan it. It is yours.
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Together
See what friends pour
Follow a collector. See the dram. Keep the night here, not in a messy Notes app.
See a live collection
Collectors
What they say
Finally replaced my spreadsheet. My entire collection lives here and it looks incredible.
@BarrelAger
The AI art styles are insane — my shelf photos look like they belong in a magazine.
@SpiritSeeker
Tracks everything I care about, nothing I don't. Switched from another app and never looked back.
@WhiskeyWanderer
Free
Start a shelf
25 Active bottles
Core scan, shelf, and pour journal stay free.
  • 25 Active bottles on Free. Pro keeps every bottle.
  • Bottle scan. You do not type the name.
  • One shelf: Active, Wishlist, and Tried
  • A pour journal that keeps the night
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App Store
Get it on
Google Play
Best value. Save 68%
Instadram Pro
Unlimited shelf
$4.17/mo
billed $49.99/yr
Save 68% vs $2.99 a week
  • Unlimited bottles. Room for every find.
  • All AI art styles. The bottle as you remember it.
  • Custom barrel and store-pick fields
  • Collection export
US dollars. Subscribe in the app or on the web. On iOS, Apple bills you. On Android, Google Play bills you.
Common questions
What is Instadram?
Instadram is a whiskey inventory app. You scan a bottle. The app adds the bottle to your shelf. You can log each pour in a tasting journal.
How do I add a bottle?
Scan the bottle with the camera or a photo from your library. The camera identifies the bottle. You can edit the name and notes after the scan. Put the bottle on Active, Wishlist, or Tried.
Is Instadram free?
Yes. The free app lets you start a shelf. Free accounts can keep up to 25 Active bottles. Instadram Pro unlocks unlimited bottles and all AI art styles. Pro is $49.99 a year, or $2.99 a week. Yearly saves 68% versus weekly. Subscribe in the app or on the web. On iOS, Apple bills you. On Android, Google Play bills you. Prices are in US dollars.
How do I get help?
Open Support on this site or email [email protected]. We answer within 30 days. Help stays on instadram.me.
Is Instadram the Whyte & Mackay training app?
No. Instadram is a whisky and bourbon tracker from DrawBuildPlay LLC. You scan bottles, keep collections, and log tasting notes. It is not affiliated with Whyte & Mackay. It is not their InstaDram training app on Google Play.
More answers on Support
Ready
Start your shelf tonight
Download the app before the next bottle walks past you.
Download on the
App Store
Get it on
Google Play
Start your shelf tonight
Download the app before the next bottle walks past you.
Download on the
App Store
Get it on
Google Play